A Strong Entry into Europe from Uludağ İçecek, with Over a Century of Heritage

By establishing its own company in Germany and initiating direct sales and distribution operations, the brand has made a strong entry into the European market.

Uludağ İçecek now directly manages its European operations through Uludağ GmbH, which it established in Germany. Activities that were previously carried out through business partners have, with the new structure, come under the company’s direct control. This step aims to accelerate the brand’s growth in Europe and increase its market effectiveness. Uludağ Gazoz, which already has a widespread distribution network in Germany, is planned to reach an even broader audience with this new structure.

Uludağ İçecek has established an active structure in Europe not only in sales and marketing but also in production. Operating with an integrated supply and distribution model, the company produces cans in the Netherlands and PET bottles in Belgium. In Türkiye, investments made at the production facility located in Bursa Yenice have increased capacity by 35%. During the same period, the product portfolio has also been expanded with new product launches.
The company’s international growth strategy is not limited to Europe. Uludağ İçecek has also started operating in the Gulf Region through its newly established structure in Dubai. Entering the market with Uludağ Premium Natural Mineral Water and Uludağ Premium Water products, the brand aims to strengthen its presence in the HORECA channel as well. This expansion constitutes an important part of the brand’s vision to achieve a stronger position on a global scale.
Today, generating approximately 25% of its sales from exports, Uludağ İçecek aims to significantly increase this ratio with its new structure. Aiming to establish a distribution network that reaches all retail markets across Europe, the brand ultimately seeks to become one of the continent’s leading beverage companies in the long term.

Uludağ İçecek has invested more than 300 million Euros in the German market to date. In the upcoming period, it is planned to further increase brand awareness by accelerating advertising and marketing activities. In addition, the brand continues to strengthen its visibility in the international arena through its sponsorship of the EuroLeague Final Four, one of Europe’s most prestigious organizations.

Founded in 1912, Uludağ İçecek continues to differentiate its production approach while bringing its products such as natural mineral water, soda, and lemonade to global markets. The use of beet sugar in its products and preservative-free formulations reflect the brand’s consumer-focused approach.
With its new organizational structure and strategic investments, Uludağ İçecek aims to sustain its growth both in Türkiye and in global markets.