Strong Support from Uludağ İçecek to the Turkish Airlines EuroLeague

Within the scope of its EuroLeague sponsorship, Uludağ İçecek aims to increase its brand awareness on the international platform and represent Türkiye in the global arena.

The company’s senior management emphasizes that the sponsorship agreement is not only a communication investment but also a key component of the brand’s global growth strategy. In line with its expansion goals in international markets, particularly in Europe, this collaboration is expected to make a significant contribution.

Uludağ İçecek has been actively involved not only in sports but also in the fields of art and culture for many years.
Projects implemented across various areas, such as the main sponsorship of the Bursa Philharmonic Orchestra, the sponsorship of Uludağ Premium Ultra Trail, and sponsorships for sports clubs, demonstrate the brand’s multifaceted support approach.

The company aims to accelerate its growth in Europe, leveraging the strength of its EuroLeague sponsorship. The initiation of direct distribution operations in Germany and plans for expansion into new markets are among the key steps of this strategy.

At the same time, it is planned to increase its presence in the Middle East market through the distribution structure established in Dubai.
The EuroLeague side also considers this partnership a strategic step. In the statements made, it is emphasized that the sponsorship agreement elevates a collaboration that began at a local level to a global scale and will contribute to the growth of both parties.