Uludağ Limonata in Europa

With a simultaneous launch across Germany, France, Belgium, Austria, Switzerland, and the Netherlands, the brand introduced Uludağ Lemonade to consumers in 5,250 points of sale. This large-scale launch stands out as a major milestone in the brand’s international growth strategy.

The packaging design, specifically developed for the European market, has been structured to reflect the product’s core attributes in a simple and clear manner.
One of the most notable elements of the launch process has been the Uludağ Smart Mix Pallet application, which increases in-store visibility and brings together 280 products at a single point. Providing operational ease from logistics to in-store placement, this system also contributes to establishing a rapid connection with consumers.

Uludağ Lemonade initially entered the European market through ethnic sales channels. This strategy aims to build a strong and swift connection with the target audience while measuring product performance. Based on the results obtained, the brand is planned to expand into national retail chains in the near future, targeting a broader consumer base across Europe. The digital communication campaigns supporting the launch have been planned to reach a total of 36 million people across 6 countries.

Leveraging its EuroLeague sponsorship, Uludağ is preparing to elevate its communication efforts to the next level. In the upcoming period, a new advertising campaign featuring Europe’s leading basketball players will highlight the energetic and fun character of Uludağ Lemonade. With this campaign, the brand aims to further strengthen its connection with consumers across Europe.